Jenni Lien

Jenni Lien is a Christian founder, content creator, and communications consultant. She is the founder of Yay Ministries (including The Yay Project and You Are You podcast) which serves an audience of 50k. She has over 10 years of experience in education publishing, including as a Publisher with the Home Education team at Oxford University Press. With Pink and New, she is excited to support Christian women seek God for emotional health.


Statement of Faith

What we believe (via the Evangelical Alliance)

  • The one true God who lives eternally in three persons – the Father, the Son and the Holy Spirit. The love, grace and sovereignty of God in creating, sustaining, ruling, redeeming and judging the world.

  • The divine inspiration and supreme authority of the Old and New testament Scriptures, which are the written Word of God – fully trustworthy for faith and conduct.

  • The dignity of all people, made male and female in God’s image to love, be holy and care for creation, yet corrupted by sin, which incurs divine wrath and judgement.

  • The incarnation of God’s eternal Son, the Lord Jesus Christ – born of the virgin Mary, truly divine and truly human, yet without sin.

  • The atoning sacrifice of Christ on the cross: dying in our place and paying the price of sin and defeating evil, so reconciling us with God.

  • The bodily resurrection of Christ, the first fruits of our resurrection; his ascension to the Father and his reign and mediation as the only Saviour of the world.

  • The justification of sinners solely by the grace of God through faith in Jesus Christ.

  • The ministry of God, the Holy Spirit, who leads us to repentance, unites us with Christ through new birth, empowers our discipleship and enables our witness.

  • The Church, the Body of Christ, both local and universal, the priesthood of all believers – given life by the Spirit and endowed with the Spirit’s gift s, to worship God and proclaim the Gospel, promoting justice and love.

  • The personal and visible return of Jesus Christ to fulfil the purposes of God, who will raise all people to judgement, bring eternal life to the redeemed and eternal condemnation to the lost, and establish a new Heaven and a new Earth.

Contact Us

How can we serve you and the women in your care? We'd love to hear from you. Email us (info [at] or send us a DM (@pinkandnew).